The beauty salon is a specific kind of business, in which the appearance of the employee and salon beauty play a key role. Neat and well-groomed beautician as well as clean and fittingly decorated beauty parlor, are an excellent showcase of offered services. It is worth remembering, as without good sence of taste, interior design can effectively discourage for the return visits. Studies shows that up to 82% of women draw attention to its design, while visiting beauty salon for the first time. Not only tidiness of the place is important for them, but also stylish and tastefully arranged interior design.
What are female costumers expectations?
Above all, the customers want to feel safe, happy and comfortable. Not only professional service conduce that feeling,but also an appropriate environment such as gentle colours, beautiful flowers, pictures showing smiling and healthy looking people or photographs indicating the stunning effects of treatments performed in the beauty salon. This all contributes to a decision about the next visit. What is more, research shows that 40% of satisfied customers bring friends along for the next visit. It is worth taking such an opportunity while developing your own business,as it translates into increasing number of satisfied customers. The more satisfied customers are the more revenue you gained.
How customer feels during beauty treatment, is the fundamental issue for future decisions about return. Dark and slovenly interior design or even the one that is just standard,so in fact it is boring, can damage that sense of comfort. If the customer does not remember well a visit to the beauty salon, surely she will not come back. In this situation, the money invested in advertising, certainly no longer pay.
How to choose the perfect wall mural or a poster?
There is no clear and the only one rule. Certainly wall mural should match in color with interior design but also match to the range of services offered in the beauty salon. If massage and facial treatments are the most important services offered, it is worth showing by means of the beautiful images of relaxed women. If the offer mostly consist of manicure, nail and beauty treatments for your hands, you might want to strengthen your professional image through photos of hand, that will be object of desire of each female customer.
It is said that a picture is worth more than a thousand words. In a place like beauty salon is worth even more!