Kitsch (English pronunciation: /ˈkɪtʃ/, loanword from German) is a form of art that is considered an inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value.*
Valentine’s Day, Fat Tuesday, soon, Women’s Day – this trimester of the year is really gracious. What a lovely festival of kitsch!
Exactly! Kitsch. Have you ever wondered what really hides behind this melodious word? Above, you will find the definition, and we’ll try to figure out this “german phenomenon”.
In fact, kitsch is cool. Lately, we return to it to escape from the absurdity of life.
Kitsch, used consciously, loses its pejorative connotation, on the contrary, it becomes even more fancy. Like the element of personality, a component of our image.
Although the concept of kitsch is very subjective, we are able to determine its general features. Kitsch is in fact very easy, quite shallow, too cute and ugly at the same time.
Kitsch can and should be mixed with a self-irony and distance. Likes when we play with it. Skillfully used, it becomes an intriguing attribute.
Maybe, we will encourage you to look at kitsch in a different, better, way. Maybe you’ll look at it by the eye of the artist (after all, so many of them have been inspired by! Take a look: jeffkoons.com).
We have no doubt – kitsch is a sensation!
* source: http://en.wikipedia.org/wiki/Kitsch